Not all Peet’s Created Equal

We love our Peet’s coffee around these parts, that’s for sure. But even we, at The Sac Rag, may have to admit that the greatest coffee purveyor in America has reached its saturation point.  Point in evidence: the newish Peet’s establishment on Howe Avenue between Hurley and Arden now brews its coffee “to order.” What do you mean, “to order,” you say?

What I mean is that no longer is there fresh, strong-brewed coffee every 30 minutes at this particular Peet’s outlet, nor is there the generous free-cup-of-coffee-if-you-have-to-wait-for-it-to-brew policy. According to the sluggish waif working at the counter, the traffic at this particular store isn’t strong enough to support have coffee always ready to go for customers.

No ready coffee? At a coffee shop? This seems a bit asinine to me, but I guess it saves them money during the slow hours.  Still it seems a huge departure from the ethos of Alfred Peet and his artfully brewed yet simple cups of coffee, always ready to be poured at his Berkeley coffee shop.

What say you raggers and peetniks?

10 thoughts on “Not all Peet’s Created Equal”

  1. I think it depends on how long it takes them to brew you a new cup.

    Ten seconds? No problem. Three minutes? Not so good.

    I assume that they do at least have hot water ready (though there are those who say that holding hot water for a long time reduces its flavor by boiling out all the dissolved gasses).


  2. that peet’s on howe has been consistently disappointing, unfortunately. after all, one of the reasons we go to chain coffee shops is to get a consistent cup o’ joe regardless of the location, and this particular peet’s is behind the curve. “sluggish” is also a reasonably apt description.

    the next-closest-peet’s- to-me (on fair oaks by fulton in Lyon village) is always great but the clientele has a considerably snootier feel, which i struggle with.

    honestly, though, i’m not sophisticated enough an aficionado to have realized that there were locations that did brew-it-to-order vs coffee-on-tap. good to know, although my numb taste buds might not know the difference.


  3. Actually, and I’m not sure if this came across in the post, the brew-to-order is far inferior. It’s typically the first 8-12 oz. out of a half-gallon industrial brew, meaning that not only do you have to wait about 2-5 minutes for it, but it’s also way too strong normally. An don’t get me wrong, I like my coffee strong, but when you put in a teaspoon of half & half and your coffee turns a shade of charcoal, you know it’s going to be pretty rough.


  4. i’m sure that Peet’s is not long for this world, having been built right before the major economic downtown.

    My favorite Peet’s was on the corner of 38th and J Sts. Managed to suck a lot of the traffic from the popular Starbucks there. Baristas weren’t too bad looking either.


  5. Clover machines aren’t standard at Peet’s, far from it. The only places I’ve seen it in are high end indie coffee shops that sell coffee made by it for $3 a cup.


  6. How long did it take for you to get your coffee? Does it take as long as if you were ordering a specialty drink? If it is pretty quick, then I dont think this is that big of a deal. Also, am I now a “ragger”?


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