We love our Peet’s coffee around these parts, that’s for sure. But even we, at The Sac Rag, may have to admit that the greatest coffee purveyor in America has reached its saturation point.Â Point in evidence: the newish Peet’s establishment on Howe Avenue between Hurley and Arden now brews its coffee “to order.” What do you mean, “to order,” you say?
What I mean is that no longer is there fresh, strong-brewed coffee every 30 minutes at this particular Peet’s outlet, nor is there the generous free-cup-of-coffee-if-you-have-to-wait-for-it-to-brew policy. According to the sluggish waif working at the counter, the traffic at this particular store isn’t strong enough to support have coffee always ready to go for customers.
No ready coffee? At a coffee shop? This seems a bit asinine to me, but I guess it saves them money during the slow hours.Â Still it seems a huge departure from the ethos of Alfred Peet and his artfully brewed yet simple cups of coffee, always ready to be poured at his Berkeley coffee shop.
What say you raggers and peetniks?