I’m just now reading this article on sacbee.com from Monday about the increase in food stamp use in Sacramento.
With more people on the Supplemental Nutrition Assistance Program, or SNAP, the marketplace is shifting as more retailers accept food stamps and some retailers consciously market to those customers.
Well, that’s a catchy name isn’t it? And now even Whole Foods Market accepts your SNAP stamps. Our society sure loves to react to the symptoms of problems rather than the causes, huh?
Since 2004, SNAP benefits have converted to Electronic Benefit Transfer, or what is essentially a debit card loaded with the benefit amounts that are deducted by retailers. As discreet as gift cards, EBT cards lessened the social stigma and simplified the process for retailers, Berg said.
Wasn’t the “social stigma” sort of the deal you made with the government when you accepted the assistance? That is, regardless of where you stand politically, isn’t shame the one constant social regulator we have left?
That and the “Pants on the Ground” song, of course.