By now you know that the LA frozen yogurt chain Pinkberry is moving into the Sacramento fro-yo market, with several stores “swirling soon” around the area, including Howe ’bout Arden and Loehmann’s Plaza, Elk Grove, Sunrise and Davis.
I’m not the fro-yo aficionado that some of my compatriots are, so I’m sure this will get adequate coverage here on this Web log. I merely want to highlight the fact that for the grand opening at Howe ’bout Arden on Thursday, the PR folks behind the Pinkberry entree into Nor Cal are setting up a “VIP tent” and inviting all the movers and shakers in the area including top bloggers and Yelpers as well as politicians. For their sake, they better make sure they don’t snub the Deputy Secretary on Dry Toppings or the Assistant to the Commissioner on Parfait Regulation, or their kiwi processing bill is going to stall in committee, that’s for damn sure.
The Sac Rag 
Dude, you’re cheapening my frozen yogurt VIP status.
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Am I the only one who sees “pinkberry” and thinks “dingleberry”?
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