Lots of print advertising these goes for the stripped-down, don’t give too much away approach that focuses on snappy catchphrases and color recognition. Mikescars.com (no, it’s not a service where Mike comes to your house to give you a rad scar) is getting in on the action too with its local billboards. Like the one near my bus stop this morning, hanging over Maria’s/Pancho’s taqueria–”INTERNET PICTURES YOU DON’T HAVE TO HIDE FROM YOUR WIFE.” Eww! Stay classy, Sacramento.