Go ahead Raley’s,
sue me for ripping off your ripoff
I’d like to go ahead and call out Raley’s for ripping off the theme song to “Curb Your Enthusiasm” for their new meat department commercials. You can hear the Raley’s theme, complete with the tuba vamp intro (is that the right term, “vamp”?) at their fake website FollowTheFlavor.com.
Is this supposed to make me say to myself, “Self, you should really buy meat at Raley’s because it is so freakin hilarious there”? Or “Self, you should buy meat at Raley’s because then it’s like you’re in the know, you get HBO, you’re hip.” All it really makes me think is, “Self, don’t go to Raley’s for meat because if you do, you might say the wrong thing to the butcher and then later the butcher will like be next in line at the doctor’s and then you’ll be concerned he’s going to tell the doctor that you were eating meat which he knows you were told not to do because of your health, and then this concern is going to ruin your wife’s dinner party by causing you to make a scene with another guest who is a butcher but who is not the Raley’s butcher. And then Richard Lewis will call and we all know how that goes.”
The Sac Rag 
And these billboards all over town. “The Champagne of Steaks” for example. People always use the word champagne to signify something high brow and expensive. I don’t get it. When is the last time you paid more than $4.95 for a bottle of bubbly?
There is something disturbing, too, about having cow flesh presented like this that makes me respect the vegetarians out there.
Don’t get me started on “The Other White Meat” billboards that creep me out something fierce…
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You think they’re just going for a meat-centric focus because everyone in town, and that includes vegetarians, PITA and patrons of Ass-Whole Foods all say that Taylor’s market on Freeport has the best meat in town?
Speaking of, wouldn’t the defunct Albertson’s on J St be a great site for a larger Taylor’s outlet? Who’s with me?
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I’m with you! Another Rite Aid? Please. There is already a Rite Aid on pretty much every corner in town. Ugh.
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One thing about the Raley’s & Bel Air radio spots for this campaign is that the VO is done by the guy whose job title with the stores is actually “Vice President of Meat.” How cool of a job title is that?
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The new Rite Aid will be a godsend for anyone who gets their medicine there as the pharmacy at the Alhambra Rite Aid is the busiest one in the franchise.
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Stickie,
Try the Rite Aid on 28th and K. I hate to blow its cover but no one is ever there and you can get your meds in minutes usually.
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Say what you want about their marketing, but they have the best shopping carts I’ve ever used in a grocery store.
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