The Sacramento Business Journal reports that the Fresno Heatwave of the American Basketball Association is relocating to Sacramento “for its basketball enthusiasts.”
The two leagues (NBA & ABA) are as different as McDonald’s and Ruth’s Chris Steakhouse, he added. But former NBA players are coaches, owners and players within the ABA. Former NBA star Dennis Rodman plays for the Hollywood Fame, which Sacramento goes up against Dec. 4 at home.
Interesting simile. Let’s see, both leagues use a ball, a hoop, with 5 players playing against 5 players trying to score more points than the other…
Tickets cost $10 to $12. The ABA markets itself to the urban and Hispanic market, Newman said. The league expects to have 75 teams next season.
Is “urban” now an ethnic category? What’s going on here? Do the Kings market themselves to the suburban market? Or the foothill market?
The Sac Rag 
“Urban” has become synonymous with “African American” in some marketing circles — or it can be used to denote people who don’t have a lot of money (although not necessarily poor folks).
The Kings need to market broadly because they need to both sell tickets and draw television viewers. Are any ABA games televised?
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Ba-da-da-da-da…. I’m lovin’ it. I say bring on the $10 basketball.
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sadly, the the only way i would go watch a basketball game is if they paid *me* $10.
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