True Love Never Dies

…it just moves a few blocks.

The SacRag is pleased to announce the return of The True Love Coffeehouse! Earlier this month, owners Kevin and Allyson Seconds had the “soft” opening and are open for business at 2315 K Street.

In no time at all, the True Love will be reclaiming the title as the coolest place in town to catch live, local music. Will we also see the return of the Waffle King? Will movie night return? Can we still get the invigorating quadruple-shot Dark Lord?

The Grand Opening is still coming at an undisclosed date in the near future. Keep your eyes peeled as this will be a great party.Welcome back!

19 thoughts on “True Love Never Dies”

  1. Someone please check and see if the nachos are back! Black beans, sour cream and cheeze flavored goo! Yummy!

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  2. Hey, True Lovers, I’m happy you have a hang out again. Just a suggestion though, try to be a bit more ingratiating to folks who show up to have a good time who aren’t in your immediate circle of friends. I went to TL in its old incarnation exactly 3 times and was treated like an asshole every single one of those times by patrons and staff. Just a suggestion. Whatever makes you feel tall.

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  3. Great call, sac-eats. I think I went in there the same number of times as you and was treated very much the same way.

    That place was the coffee house equivalent of a bike shop.

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  4. Maybe its because I push the average age of the crowd at True Love and have just chosen to ignore how badly I’ve been treated, but I never felt like I was in the coffeehouse equivalent of a bike shop (good image, by the way). This was true even when I was there some years ago with another friend who insisted on flirting with a group of women about ten years younger than us.

    My wife and I went to the new TL recently and received excellent and friendly (albeit slow) service. It probably helped that they weren’t very crowded. The space didn’t feel quite as comfortable as the old space, but that’s probably because it’s new.

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  5. We hear you, UR. Let’s give the new TL a shot and see what happens.

    Although the loft thing was a good time as it was all heckarag up in here.

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  6. Perhaps you’re all just a little too used to the perky attitude of Starbuck’s Baristas to know that people aren’t always excessively cheerful, and to understand that doesn’t mean they’re serving you poorly.

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  7. Bingo! You nailed it on the head. Screw our corporate overlords and their requirements that employees be courteous and polite. Support your local rude retailer, that’ll show ’em.

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  8. A few anecdotes do not, bad service make.

    I don’t really understand how you can be treated like an asshole by someone who just takes your money, plugs your order into a computer, and writes your name on a cup.

    A coffee shop should by no means be on par with a dining establishment. That’s why the tips are optional.

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  9. The attitude had a lot less to do with the staff and had a lot more to do with the patrons who made us feel like Puerto Ricans at a Klan rally.

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  10. Hey SacEats, the folks at TL are busting ther collective butts attempting to make this new place work. Why not give them a chance, rather than simply torpedoing them in advance for real or imagined slights of the past?

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  11. JB, I am offering the advice of being nice to customers and fellow patrons to the employees and regulars of True Love so that they will have a chance and so that they will succeed. I’m trying to be the Dr. Phil of coffee shops right now and ponting out things to coffee shops that they might not like to face, but that will make them a better coffee shop in the end. Let’s all hug.

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  12. Sac-eats; do you get the idea that dissent is not welcome here? If they offer you cool aid on your next trip to TL, don’t drink it! I still want to know if the nachos are back. Now I feel like I’m on a Matt Chicken quest of my own.

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  13. Kit…
    As a recovering coffee shop employee, I can confirm that it is actually possible to take money, type an order into a computer, write a name on a cup, and treat someone like an asshole all at the same time. I know its hard to believe, but I assure you in the past I’ve done it many times. And working in Lyon Village, I promise most of the time it was even deserved.

    Not to be the Oprah to Sac-Eats Dr. Phil, but I think you might need a little dose of tolerance today. Clearly you subscribe to the philosophy that all coffee shop employees are burnouts who buy weed with their “optional” tips, all the while waiting for that choice job at a more refined dining establishement that screams “guaranteed” tips. I have found it a common philosophy.

    Just for the record, though — probably more than half of those folks that you have just claimed can’t possibly pat their head and rub their stomach are just college students trying to find a place of employment that offers a flexible schedule, a decent paycheck to supplement their financial aid, and of course some free caffeine for those all nighters.

    In case you were unaware, as your statements led me to believe, college students seem to have a penchant for multi-tasking. And most of the time they can easily treat someone like an asshole all the while fulfilling all their job related tasks at 5 am going on no sleep. The even crazier part is some are even smart enough to sense when someone looks down on them from across the counter. Weird, isn’t it?

    As for True Love, I haven’t been there in a while, but with the service I’ve received in the past, I can bet they are financing half the educations at Sac State. A bitchy barista doesn’t immediately turn me off, because everyone has a bad day. But when someone like Sac-Eats, who I had the pleasure of chatting with and serving coffee to for years and never once acted like an arrogant jerk, mentions that the experience is subpar – employees and patrons alike – well, I don’t blame anyone for not running out and standing in that line.

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  14. Hollywould,

    I promise I meant no disrespect to the cashiers at True Love. Quite the opposite. I just think my definition of “asshole” is a bit more involved than something than transpire in the few seconds one buys a coffee.

    I think we got down to the real dirt on discomfort with TL–its patrons. From the mouth of sac-eats:

    The attitude had a lot less to do with the staff and had a lot more to do with the patrons who made us feel like Puerto Ricans at a Klan rally.

    I have to admit I have suffered the disdain of TL’s patrons on its opening night. My wife, being her usual quirky self, tried to involve herself in the very audible conversation with the patrons in front of us. she got a glare in response.

    That said, we ignored the slight and had very positive experience with many of the other clientelle. We thoroughly enjoyed our Michael Jackson hot chocolates and (this one’s for you, adamant) vegan nachos. Black bean nachos with cheese and all the fixin’s are also available.

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  15. How can I link to that barney rubble sound effect (feed slapping, tires squealing) to show that I am scampering over to TL.

    Now that we know that the patrons at TL can be elitist, baristas can be assholes, and the TL nachos are back, I hereby declare this subject closed.

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