By now you’ve heard of the “Sacramento’s American River Gone Fockin’ Crazy” video, an amateur “Girls Gone Wild” shot in the lawless American river by a creepy young would be video entrepreneur. CBS13 promoted the crap out of their story about the video last night during the broadcast of the (shudder) People’s Choice Awards, or as I like to call them the Yay For Everything Awards!! They cut in every commercial break, and displayed “Girls gone wild on the river” on the screen. Their angle was that County officials are worried that this will lead to more out of control partying on the river. Aren’t County officials also worried that CBS13 is showing us a reporter holding the DVD, showing the YouTube clips, and telling us that it is available in stores for $10?

While Ed Fletcher’s SacBee article yesterday covered the same story, his treatment was more responsible, covering in more detail the County’s fight to clean up the river. Plus, Fletcher’s story is much more hilarious. He quotes the video’s auteur, first time (no, really) director Erik Murray as saying that families shouldn’t use that portion of the river anyway, that “downstream is ‘really a party part of the river.’” What’s he gonna do, his hands are tied. Fletcher goes on to flesh out this Murray character, and to review the video:

Murray, 28, who was formerly employed in the fast food industry… As for the video, production value is low. There is no narration. No soundtrack. Camera work is often shaky.

Thank you, Ed Fletcher.