Frequent fun guy Radio Matthew emails to point out that 107.9 The End’s new star search contest to find a local singer who’ll open this year’s Jingle Ball concert is sponsored by Vitamin Water Glaceau. From the press release:

107.9 The End is teaming up with Vitamin Water 10 and the Westfield Galleria at Roseville to host an event to see who will open the show! Sacramento has a ton of talented singers, and we’ll find out who will open the upcoming Jingleball concert!

Might want to avoid having people think of “water” and “107.9 The End” in the same sentence. (BTW, Vitamin Water is a product put out by Glaceau, who is a subsidiary of the Coca-Cola Company.)

You can sign up on The End’s Web site to get preauthorized to audition on Sunday, October 25 at noon. I’ll let the peanut gallery suggest other things you might want to think about before you enter a contest with The End 107.9…