Amanda from My Urban Vista beat me to the punch on the giant sign advertising the designer of Aura, a future 36-story residential building going up opposite the Downtown Plaza. She’s got real smarty-smart book learnt things to say about it, so all I’ll add is that it looks to me like the building developers are trying to do that Target thing, where they sell us the product by selling us the designer. That trend is getting ridiculous at Target–at first when it was Isaac Mizrahi, that worked because he had name recognition for more than a handful of fashion-lovers–and using it on an architect is simply weird.
The Sac Rag 
Speaking of beating people to the punches, even though we think the Aura thing is lame, are we maybe also just a teentsy-weentsy bit jealous? I’m thinking a huge CoolDMZ Sacrag billboard downtown would have looked AWESOME in the spot where the Aura ad is.
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Okay HeyMeg, you got me. Here is my rejected design proposal for the Aura tower:
https://sacrag.com/mydesign.gif
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someone has been spending a bit too much time with homestar.
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And exactly why does every architect have to affect those black heavy-framed glasses? I doubt that dude even has vision problem. http://www.sandygrendel.ch/nyt.htm
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adamant: that’s actually a topic of shame for me– i’ve never set foot in homestar, i only know enough to know what you meant. that was all DMZ. not a lot of shame, just a teeny bit.
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Those glasses are so Phillip Johnson!
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