In your enjoyment of “The 40-Year-Old Virgin,” don’t miss the conspicuous presence of a prop with a local angle. In the book collection of Steve Carrell’s Andy character are a few shelves filled with video game strategy guides from Roseville’s Prima Games. The can’t-miss red bar on the bottom of the spine shows you you’re looking at a ginuwine Prima guide, an industry standard. I think you can see them best in the scene where Catherine Keener has broken into his apartment and accused him of being a serial killer. So before you shut off the movie at that point because all of a sudden it sucks and you can’t believe how frickin long it is, take a look at the books.
The Sac Rag 
I used to know a guy who worked for Prima as a writer and he would go up to Redmond, WA to test out new XBox games and they would basically lock him in a room with a pencil and a blank legal pad and have the game unit inside a plexiglass box that was locked and he would write the strategy guide from scratch. MS would give him no insider info, no access to the programmers, no help at all. He’d have to figure out all the cheats, all the strategies and everything by himself. IT sounded crazy.
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Right on! And any time there is an atlas or map of the US (or California) in a movie, Sacramento is probably in there too!
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