One year ago, as newspapers across the country were stopping the presses, one brave couple dove in head-first. That’s when Heidi Komlofske and Ross Rojek started a little publication called Sacramento Book Review. Just as the LA Times was closing their book review, this Sacramento couple was starting theirs.
Crazy? Perhaps. As Rojek reached out to publishing companies in search of books to review, one publicist bellowed, Ã¢â‚¬Å“What idiot starts a book review in this economy?” The idiot savants went on to publish 115 reviews in that first September 2008 issue. Today, the company boasts 100 book reviewers, and this month they started their second publication, San Francisco Book Review.