Demographic Creepyness

I have just recently discovered PRIZM Neighborhood Types, a real estate concept for identifying neighborhoods by demographics, usually three or four different groups per ZIP code. The idea is snappy name (think “Urban Achievers” and that’s a very low-key designation) and a quick demographic stereotype (that one is “Mid-level, White-collar urban couples”). A quick rundown of some Sacto neighborhoods gives us a quick lesson on our own backyard:

95819 (the closest one to my house):

  • Urban Achievers – Mid-Level, White-Collar Urban Couples – 58.68%
  • Young Literati – Upscale Urban Singles & Couples – 14.09%
  • Money & Brains – Sophisticated Urban Fringe Couples – 10% (What does this mean? Tattoo parlor entrepreneurs? Couples who run their own, ahem, internet photography businesses?)

95816:

  • Single City Blues – Multicultural Urban Singles – 65.25% (Does this mean a multicultural population, as in different cultures? Or did they just drive by and see lots of Peter Tosh and Dalai Lama posters and make a pretty safe guess.)
  • Urban Achievers – Mid-Level, White-Collar Urban Couples – 15.57%
  • Bohemian Mix – Bohemian Singles & Couples – 15.39%

95864:

  • Money & Brains – Sophisticated Urban Fringe Couples – 33.01%
  • Urban Achievers – Mid-Level, White-Collar Urban Couples – 27.93%
  • Towns & Gowns – College Town Singles – 12.62%
  • Blue Blood Estates – Elite Super-Rich Families – 11.01%

We all knew about the “Elite Super-Rich Families” of Arden Park, but who knew they were being run out of town by the coeds? Watch your back, Elite Super-Rich Families of 95864.

Check out the demographics yourself.

Author: CoolDMZ

"X-ray vision to see in between / Where's my kimono and my time machine?"

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