Break-up of the year

After more than a decade together, declining Arbitron ratings has caused the break-up of my favorite morning show duo, Shawn and Jeff. A loyal listener since they first started on KWOD in 1993, I made the switch to The Zone with them in 2002, despite my much stronger preference of KWOD’s playlist. For those of you who haven’t listened to The Zone, they’re about three months behind the curve as far as songs go. Before it got sold to a broadcasting corporation, the then-independently-owned KWOD would play a song for months, then The Zone would pick it up and tout it as “brand new!” and play the heck out of it when you were already so sick of it.

For years, Shawn and Jeff provided me with the ideal start to my day — they kept things light, didn’t cause much controversy, and let listeners into their personal lives as they each got married and started their own families. There are morning radio shows on the air whose programming is more cerebral, but I really don’t want to think too hard when making the sleep-wake transition since I have the rest of the day to concern myself with reality.

I can never hear a Police song without also hearing Jeff refer to them as “nature’s most perfect band” and Sting as “nature’s most perfect solo artist.” When I hear of someone wronging someone else, or getting wronged themselves, I automatically think it would be a great “Wiener Wednesday” submission for the Shawn and Jeff show.

Both about my age, I always felt a kinship with them since our musical tastes were so similar, and their references to events in their lifetimes matched up so closely with my experiences. They each adore their wives; both were elated to start families, and they talked about their pets quite a bit too.

To me, they represented the world that I couldn’t find anywhere else on the AM or FM dials. Other stations have news of doom and gloom; talk shows with people yelling at each other; other morning programs that I’d be embarrassed to have on with my mom, boss, or a client in the car with me; or DJs taking phone calls from listeners who can’t even form complete sentences.

So, now my morning will consist of flipping the dial around to the Adam Carolla show, Armstrong & Getty, Mark & Brian, and checking the news at the top and bottom of every hour on KFBK, but it just won’t be the same without my Shawn & Jeff.

29 thoughts on “Break-up of the year”

  1. That definitely is a loss, but thus is the world of media, especially radio. They’ve had a relatively long run here, and hopefully they’ll make a successful transition to another market.

    Like

  2. I was saddened to read the article in the Sac Bee last night. I too followed Shawn & Jeff from Kwod, even though I enjoyed KWODs music so much more. I like their humor and outlook on life, willing to make fun of themselves and others. It is light in the morning and starts your day off well. This is a well known Team and a hot topic of conversation today in this UC Davis office.

    Like

  3. This is SO sad! I’ve been listening for over 8 years and followed them from KWOD when all that went down. I’ve heard rumors that Monica will be taking the mornings back, which makes losing Shawn and Jeff even more painful. I’ll besearching for a new morning show once Jeff changes to a new time slot…

    Like

  4. First off for the so-called arbitron ratings slumping. I have aquired information that those numbers are wrong. The Zones Demo is women 18-49, that is the demo they earn extra money on if they place in the top or something. The bee printed the numbers for men and women 18-49. Shawn and Jeff have been in the top 10 in WOMEN 18-49 for many years. I call BS.

    Like

  5. Hey, I’m really risking getting in trouble sending this! I work in the office that handles CBS Radio employees. Decline in ratings is not the reason. Yeah, they’re ratings weren’t great lately. The Bee claims they haven’t been top 10 in the past 4 ratings periods. NOT TRUE! The last rating in the demo they are contracted to target … they were 7th (not great — but, top 10) … the first two books of the year they were 2nd! Management kept making changes to the show … 30% more music, No more Marshall, no more Traci with traffic. From someone on the inside it wasn’t Shawn and Jeff who failed the Zone, with all the changes management was making it was the Zone who failed Shawn and Jeff!

    Like

  6. I know Shawn personally, and this definitely sucks for the duo and seriously blows for Jeff. It screws up Shawn too with the timeslot change, and now I can’t keep up with what’s going on with Shawn on a daily basis (quite funny knowing him and hearing the ‘radio’ side of him every day).

    Like

  7. I am sorry to see the changes. I will no longer listen to the zone as I always enjoyed my ride to work listening to Shawn & Jeff. Now I will look elsewhere.

    Like

  8. Wow… I was out of town for a week and when I tuned to the Zone this morning on the way to work, I was surprised by the crap they were airing. I figured S&J were on vacation or something, but then came across the bee article. I guess I won’t be listening to the zone in the mornings anymore either!

    Like

  9. I read the article in the Bee about this and I seriously doubt that putting Monica Lowe on is a good way to “freshen up mornings”. I was completely beside myself in horror when she started naming off celebrity birthdays for today. Shawn and Jeff will be deeply missed.

    Like

  10. I was horrified this morning when I realized that Shawn & Jeff were gone. Hate to be mean, but Monica AND Keith grate on my nerves. Now that Shawn was relegated to the afternoon on the ZONE and Jeff is on Flash 103.9 – I’m shopping for a new morning show, too! Mondays sure do BLOW!

    Like

  11. Wow I am stunned at the news of the Zones decision to change the morning show . I have been a faithfull listener for many years. I like the music but mostly I really enjoy the interaction between Shawn and Jeff. I feel that I have gotten to know them through the years. I can’t imagine not having a Weiner Wednesday story anymore. I am now looking for another morning show to get me through my work morning. very sad = (

    Like

  12. Hey, I just looked a the website for Flash … Jeff has been moved to mornings!!! If I can’t have Shawn and Jeff in the morning (hopefully, they’ll be together again soon) I can have Jeff and then Shawn in the afternoon!!! I’ll take my small victories. Monica and Keith are horrible!

    Like

  13. The two radio stations are within 1/10 of a mile from each other, so at least Jeff’s commute is the same — maybe Shawn can move up the street to Flash? Yesterday when they were on the air at the same time, Shawn was playing that James Blunt whiny tune “Goodbye My Lover” while Jeff was playing “Careless Whisper,” almost like an homage to each other.

    Like

  14. I called Shawn today (Thursday) and he couldn’t have been nicer. He actually stuck up for Monica and Keith. He said give them time to “gel”! No! Keith sounds annoying, but he’s funny … Monica sounds fine, but she’s got the personality of wet paper! She is so corny on the air! Anyway … Shawn said that he didn’t think Flash would be around that long so he didn’t think we’d see the two of them together there! I guess I’ll keep listening back and forth!

    Like

  15. I was appalled to hear Monica and KB on the radio. I’ve never been able to stand Monica Lowe and I don’t understand why she’s still around. She’s even more annoying that she’s on the morning and thinks that we actually want to hear her talk. Big mistake losing Shawn and Jeff. Big.

    Like

  16. The new morning show stinks. Monica Lowe sounds annoying. KB isn’t too bad, but the interaction between them isn’t the same as Shawn and Jeff. This is the end of an era.

    Like

  17. Tell everyone about this site … curious to read what others are thinking?!?! Could people actually like Monica and KB? Thanks for the insite “Inside Source” I e-mailed the Zone and was told some crap about ratings … I knew that wasn’t true!

    Like

  18. I am heartbroken that Shawn and Jeff were split up by some lame Zone managerial decision. They are both great on the air and super nice, plus they fit perfectly with the Zone demographic. They replaced Monica Lowe and Carlos Campos (so the new show is a throw-back and not so fresh) Seems like the Zone is taking steps backward instead of moving forward. When you have a well know radio duo – legends in the Sac market- you must be a total tard to mess that up! Adios Zone! You’re music has sucked for a while and now there is NO reason to listen. To S&J, don’t give up on working together again soon, okay?

    Like

  19. It always comes down to ratings. You read a dozen people crying for thier morning crack fix (shawn and Jeff)on some blog and you think it’s mutiny on the station. S and J’s ratings were terrible. 15th in the market overall. 15? are you kidding me? a 2.1 share? Compare that to Rob Arnie and Dawn’s 20 share and maybe you’ll start to see the picture in focus. if there were so many S and J fans, they sure weren’t filling out thier ratings diaries. Monica and Keith will be fine. Monica is the super suburban house wife and Keith adds the edge. Both radio talents have enjoyed massive ratings in thier own shows. S and J are good people. But what do you do when the morning show is your bread and butter yet they are pulling the radio station into a downward spin that is running out of control? Continue to lose money and tell the management at CBS headquarters “Hey they have terrible ratings, but man they sure are SAFE”? Pahlease. Haven’t we all heard enough fake “made-up” weiner Wednesday and “you make the call” stories. Anyone who thinks those were actually real will be sad to hear that more than 95% of them were fake. Now, let’s all move forward ok…

    Like

  20. “some blog”? another ziiiiing!

    yeah i hear S&J had bad ratings too, i read one guy’s barely legible rantings on some blog somewhere…

    Like

  21. Hmmmm the comments from “Mike” sound a little bitter … a little too close to the subject. Could it be Mike D … a fake producer ranting about things that he says are fake in radio … how ironic. It’s OK Monica and KB you’ll always have his vote of confidence for your show … wait … but, if he’s not real … what a conundrum. Gosh … I hope HE gets a chance to fill out a ratings book!

    Like

  22. HAHAHA that’s funny if it really is just Monica and Keith sending in their own comments! I talked to both Shawn and Jeff since this happened and they both stick up for the new morning show … WHY?!?!?!

    Like

  23. Unbelievable. The music is still overplayed, we only listened in the mornings to the Zone because S&J were good. Monica and Keith are pathetic. Keith is trying way too hard to be “edgy” and only comes across as obnoxious and stupid, while Monica plays a weak straight man. There is absolutely no rapport between them. It’s embarrassing listening to them. We’ve given up on the Zone. It’ll be interesting to see just how low the ratings can really go…

    Like

  24. Really? I like Keith. Monica is HORRIBLE … she needs a new career like reading books to challenged kids! She is so fake … dull … and uninteresting! At least Keith is trying to do something … he may fail here and there, but he’s trying! If Monca reads another worthless list or some stupid survey I’m going to wrap my husbands car around a telephone pole!

    Like

  25. Mike, you have a point about Rob, Arnie & Dawn. They are very funny. But Shawn and Jeff are of that caliber- add to that a history with Sac listeners and you have a powerhouse. I hardly think S&J would spiral the Zone’s ratings. If anything, they are what has been saving the ratings from totally tanking. I guess you will see that fairly soon. Sadly, by then it will be too late to bring the powerhouse morning show back to the zone. To think that Monica and Keith could be even close to either S&J or RA&D in ratings or talent is plain silly and so not a move forward.

    Whoever is making the zone suck will hopefully fall off the staff list next.

    I still hold out hope that someone will come to their senses and put Shawn and Jeff back together on the Zone.

    Like

  26. This morning Keith made a really horrible Bulima Joke. My sister is Bulimic and will probably die from it. I almost called to yell at him but didn’t want to waste my time. This on top of him just being a general ass and Monica being the biggest dolt ever.
    I don’t know why I torture myself every morning. Keith actually reads out of magazines like Us Weekly and In Touch for his celebrity trash stuff and beyond that, the two don’t know anything about pop culture. They attempt to play good cop, bad cop regarding current events and their ignorant ramblings feel scripted and lame.
    I miss Shawn and Jeff terribly. They were/are good friends of mine. We met their first year on the air and have stayed friends ever since. I miss hearing about their lives and their take on TV every morning. Now I’m down to the occasional email with them… Again, I don’t know why I torture myself with this new show. It’s sort of like watching the 700 club. Gives me something to be annoyed about and rail against I guess.
    The zone sucks.

    Like

Comments are closed.