Since I read the Bee online, I have noticed a trend that makes me a bit uncomfortable. The Bee imbeds political advertising in political articles.
Of course, this is smart targeting of voters. People who read articles about the election are more interested in politics than those who don’t. No brainer.
My problem is when the advertising is sold to candidates about whom the articles are written.
Take a look at an article today here. It reports on the debate between the Republican primary candidates for the 4th Congressional District, which will be won by either Tom McClintock or Doug Ose. While reading the article, the reader gets to listen to and watch series of advertisements for McClintock who is (of course) slamming his opponent, Ose. Readers have to turn off the ad if they do not want to watch it or mute it if they do not want to listen to it. Even if they do so, a big “McClintock for Congress” remains on the page.