Smashburger coming, seeks hungry rockers

Boring food calls for wacky PR stunts, like child shrinking
Citrus Heights is getting NorCal’s first Smashburger on March 31. My carnivorous friends scattered across the country generally agree that Smashburger is a decent burger, but I don’t really care. I won’t be eating there, as I generally avoid franchise restaurants like the plague, especially if they don’t serve draft beer. And do we really need another pre-programed burger joint in a city full of local businesses serving great, even famous, burgers? Hell no, says I.

I am, however, highly amused by the PR 101 tactics being employed to attract attention. Bands of Sacramento, are you ready for the big time? Are you ready to ROCK SMASHBURGER? (The caps indicate that you are supposed to mentally read that phrase in your most rocking DJ voice. I choose to hear Shadoe Stevens in my head at his most Fred Rated extreme.)

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