Secrecy on aisle five

Banana Display at Trader Joe's

I know this is only tangentially local, in the sense that it is local news to a bunch of different locations, but I just enjoyed reading this piece in CNN/Fortune Magazine about Trader Joe’s. Full of interesting tidbits (they sell chips made by Frito Lay! It is owned by “the Germans”! This one guy’s name is Burt P. Flickinger III!), it won’t change your mind about the famously tightlipped corporation or anything, but it is good reading and of interest to anyone who is a fan of the Joe. By the way, if they did sell secrecy on aisle five, it would it be Thai-chili-infused.

What do you think? Does the corporate secrecy enhance your love for TJs or does it put you off?