“East Sacramento” Target?

Mrs Cool pointed out that the new Target store on 65th at US 50 is labeled the “East Sacramento Target.” As this store is firmly located in Tahoe Park East, I would like to start an Internet campaign to refer to this as “Tahoe Park Target.” (This will start just in time to keep the political fires burning.)

The folks at Target may have been going for a strictly geographical appellation, but what they failed to realize is that so were the folks who named our neighborhoods. Who’s with me? I’d love to give my TP some love, but are there any neighborhood experts who have an even more precise neighborhood designation?