If you’re a sacrilegious, unemployed heathen who happens to be in Rancho Cordova at any point in time, please disregard this post.
As reported by the Sac Bee, the mayor of Rancho Cordova has big plans for the fair-sized denizens of his city:
Rancho Cordova’s “Great Health Challenge,” planned for announcement at tonight’s City Council meeting, calls for members of the community to drop a combined 40,000 pounds – 20 tons – over the next 10 months.
A rather ambitious objective, I would say. More info is available on the city’s web page devoted to the challenge, 20tonsin2010.com, which states who qualifies and the goals of the initiative:
For individuals who live, work, play, or pray in Rancho Cordova to lose 10 pounds in 10 months (February thru November 2010)
For the Rancho Cordova community as a whole to lose a combined total of 20 tons in 2010. That’s a minimum of 4000 people losing 10 pounds in a city of over 50,000 people!
And, how will the mayor reward his citizens to motivate them to lose weight?
You will be 10 pounds lighter and that much HEALTHIER. NOTE: we are not limiting you to 10 pounds. There will be prizes for the “biggest losers”! You will be eligible for monthly PRIZES donated by local businesses. ALL registered participants are entered each month and you don’t even have to LOSE to WIN! You will be part of a city-wide effort to get fit and HAVE FUN! There will be events, giveaways, incentives, and some fabulous prizes. (Worth repeating!)
Apparently, there will be prizes.
This is all fine and good. But, it’s made all the more interesting when you juxtapose this initiative with the realities of our area, as reported in another Sac Bee article back in October:
The five largest fast food and coffee chains in Sacramento County collectively have grown 4 percent during the past year and 21 percent since 2005, according to a Bee review of records from the county, which tracks every restaurant so it can undergo food safety inspections.
Let’s pile on some metaphorical blue cheese dressing on Rancho Cordova’s salad:
Nine out of 10 people in the county now live within two miles of either a Subway or a Starbucks, property records show.
And about eight out of 10 people live within two miles of any of the county’s other most prolific quick-serve restaurants: McDonald’s, Taco Bell and Carl’s Jr.
Let me add a few bacon bits:
Sacramento County has a higher obesity rate than the state average, and a higher number of fast food restaurants per capita than the state average. But several urban counties like San Diego, San Francisco and Los Angeles have a lower proportion of obese residents but a similar number of fast food restaurants per capita…
Yeah, the hungry person in the county is going to pass by more than their share of fast food, and even more so in a recession:
The fast food segment has propelled right through the recession, with many chains posting gains and adding new locations as diners eschew more expensive options.
So, who thinks Rancho Cordova has got what it takes?