Sacramento Business Journal reports that Spanish-language television broadcaster Univision had the No. 1 local evening newscasts for viewers under age 50 in the Sacramento market in February, beating all the major networks…
KUVS-TV Channel 19 had the top-ranked newscasts at 6 p.m. and 11 p.m. in both the adults 18-34 and the adults 18-49 demographic brackets, according to the results of the February sweep by Nielsen Media Research.
Trabajo de Niza, Sacramento. ¡Divulgan, usted deciden!
For all the dreamers out there…
Ever since I’ve been involved in this endeavor to create a local alternative media it’s a struggle to keep up with the competitors. Here, for example, is a little bit in the News & Review that I missed last Thursday:
Arts Feature
Our baloney has a first name
Four snarky Academy Awards articles and one serious one
Come on! That’s our word. Some fun articles though, if a little last-minute seeming.
I wish I could take credit for the “over the hill fake hipster” comment that sprung Beckler back from the shortest hiatus in blog history at Heckasac, but alas, I can’t.
CBS13’s newsgathering/presentation has been a frequent topic of converation here on the Sac Rag (so much so that I think they should have their own category). The ability of these people to present news is unparalleled, and not in a good way. Check out these Pulitzer Prize-quality articles on their website, for example:
“Chaos At Sacramento Bar After Shooting”
Or:
“HIV-AIDS Patient Information Stolen In Sacramento”
Thanks, CBS13. More and more, I’m impressed with your online journalistic prowess. You just might be the worst in local news, and that’s saying a lot.
One of the great things about local radio are the advertisements (I know Sac Rag author runnergirl1971 agrees with me). Specifically, the advertisements that are read (usually in real time) by the actual local radio personality. Sports 1140 really has this nailed down. From the Rise Guys to Grant & Mike in the afternoons, if you want to refinance your house and then add a home theater system with your new found riches, you’ll get honest info from these guys whose voices you trust.
From time to time, however, I’ll hear a spot that really makes me scratch my head. And, no, I’m not talking about Whitey‘s fake conversations with Steve Moskowitz, the 1 (888) TAXDEAL guy. Seriously, how come no one in the studio ever calls him out on that? It’s a comedy show, right? But I digress…
No, I’m talking about Mike Lamb’s recent spots for Equifax. He begins with a discussion about Harrison Ford’s new movie “Firewall” which involves identity theft apparently. This leads to the plug for Equifax where you can pay a monthly fee to have your credit monitored, or something, who the hell knows. It’s the last part of the spot where Mike really tests your intelligence, and I quote:
“Take it from me, if it can happen to Harrison Ford’s character in the movie ‘Firewall’ it can happen to you!”
Not to put too fine a point on it (I dare you to read that line and NOT finish it with "say I’m the only bee in your bonnet"), but isn’t identity theft a real enough problem as it is that associating it with a fictitious character in a movie only serves to lessen the credibility of both the company and the endorser?
Mark S. Allen just gave a very creepy promo for tomorrow’s (Thursday’s ) Good Morning Sacramento. Multiple babies! Born live! On camera!!!!! Rumor has it that a highly unusual contract between UPN 31 and the very expectant mother obligates her to name the children Tina, Courtney, Maryanne and Abbot, and Doug.
I’m always late on the game in posting News & Review linkage. From last week’s, here is a list from the guy from Retrocrush (Probably NSFW) of the 10 most annoying things about Sacramento.
And there’s the cover story, too, about other Sacramentos in the USA. Apparently in Sacramento, PA they call it “SOCK-ruh-MEN-dough” which, not to pile on “AD,” reminds me of the time Maeby tells her parents she’s on a field trip to Sacramende.
Still not sure what to make of this flood season hullaballoo. At first it seemed a bit overblown–especially on the day when it didn’t rain a drop and yet all the news was doom and gloom. At one point, I kid you not, Dirk Verdoorn smirked and compared the situation to New Orleans pre-Katrina. Seriously. And I frequently see news anchors begging on-the-spot reporters for confirmation that we were indeed, all going to die, and getting little in response. As I returned on 12/31 from Home Depot shopping for equiment to fix my sump pump (there’s a flood on, didn’t you hear?) I was informed by my wife that Dann Shively was in LiveCopter 3 cruising around looking for trouble spots and reporting back that he couldn’t find any. The other night Grace Lee was in Rio Vista, which is apparently getting hit pretty hard, reporting from the high school which was acting as an emergency shelter for evacuees. Head count? One family.
But even the national news does seem to be indicating this is going to be bad. Things may indeed get worse before they magically get better, so I’m reserving most of my snark. But I’ve been through quite a few flood seasons (though I went to college in L.A. so I was always heading back down to 75-degree weather when the shit was starting to hit the fan) and my hunch right now is that we are having a normal Sacramento January, and that we are experiencing a Katrina effect on the news media. Any thoughts?
I received an odd e-mail from SacBee.Com wishing me happy holidays, blah blah blah. It even included this, ahem, crudely animated non-denominational holiday greeting card. Good job on that one, fellas. Most of all, I felt the warmth and good tidings from our SacBee friends glowing through the festive subject line of the e-mail:
Tookie Execution: Coverage, Photos, Audio — Today on sacbee.com
Nothing says holiday cheer like public executions! Perhaps they should have saved this one for Easter.
The Sac Rag 
